New Mexico's outdoor recreation economy already outperforms the national average. The person who runs it has no seat at the table where the state's other major industries sit. Here is the case, in numbers, for giving Outdoor Recreation the Cabinet authority its scoreboard has already earned.
$3.6 billion in value added. 31,000 jobs. Growing faster than the state economy. All of it run through a Division with no vote in the Governor's cabinet — while New Mexico's smaller departments, Indian Affairs, Cultural Affairs, Aging and Long-Term Services, sit at that table on mission grounds alone. Outdoor recreation already clears the bar. It just hasn't been given its own seat.
Read the memoOutdoor recreation already clears the bar those departments were admitted on. It just hasn't been given its own seat yet.
The Next Trillion: How the Outdoor Industry Unlocks Its Next Era of Growth from the 268 Million It Has Failed to Serve
The market is saturated at the top. The answer has been overhead — and underserved — the entire time.
The outdoor industry is saturated at 70 million core consumers. The next decade of growth lives in the 268 million Americans the industry has never spoken to — and in the one company building the on-ramp to reach them. The next trillion does not come from selling a fourth jacket to someone who already owns three.
Read the white paperOne Design, Three Forms
Celestial Passage — the same field art, rendered across drinkware, the journal, and apparel. Carry the one that fits how you move.
Living on Hopes and Dreams — How the Film Drives the Mission
Content is not marketing. It is the on-ramp — the zero-cost mechanism that moves 268 million underserved Americans from first outdoor experience to sovereign living identity.
Every outdoor company spends to acquire customers. Tymmber builds the world they want to live in — then offers the tools to get there. The film, the audio series, the books, the AI storytelling — each one converts storytelling into a zero-CAC hardware pipeline — building the $275K lifetime Hitch to Home consumer before a single product is ever offered. Angel Studios proved that community-first content can scale without institutional backing. Tymmber is building what comes after them — broader terrain, deeper ecosystem, and a hardware layer no content company can replicate.
See the full content strategyBuilt Somewhere Else. Not Anymore. — The Mission of an Outdoor Recreation Cabinet
Memo 017 asked the question: does outdoor recreation belong in the Cabinet room? This charter answers the next one — what that Cabinet's mission is, and how it fits among the departments already sitting there.
More than half of what New Mexico's outdoor recreation industry sells is manufactured somewhere else. This charter is the mission that changes that math: a Cabinet Secretary profile built for industry credibility over résumé, an organizational reshuffle that brings State Parks and the Río Grande Trail Commission home, and four funding streams — none of them new taxes on New Mexicans. Trails matter. Parks matter. But this is the document that turns the outdoors from something New Mexico sells access to into something New Mexico builds.
Read the full charterThe Better Question
This essay is not written for the people who share my ideology. It is written for those that hold an opposing ideology to mine. Two approaches. One question. Fear no question.
Read the essay
A better person makes a better world — and a better landscape. Tymmber U. teaches the terrain, the ideology operating on it, and how to build the evidence for a higher view of man.
Explore Tymmber U. →The Aquarian Paradox
A new essay on the institutional age we inherited — and the one we're building toward. Published March 19, 2026 with a weather and climate preface added by the author.
Read on Substack
One Man's Vision
of a Mobile America
The outdoor lifestyle from your vehicle didn't start with an app. It started with sawdust, a film crew, and one man's conviction that the wilderness made better people.
From the Vagabond newsreels of 1914 to Kingsford briquettes to the first Airstream built on a Ford chassis — the full documented lineage of how Henry Ford seeded an economy. And why the name Kingsford contains two of the most powerful words in the story. And why Fire.Stone. means exactly what it sounds like.
Got Sunlight? The Zero-Cost Intervention the Outdoor Industry Has Never Sold
The First 15 Minutes: What Morning Sunlight Does to the Brain Before Breakfast
Read the deep dive
RAAK: Nine Years of Field R&D. One Prototype. The $900 Entry Point into the Sovereign Outdoor Life.
Lost Horse Lodge: Ride the Trail. Deploy the Kitchen. Sleep Where You Land.
The Tymmber gear ecosystem — RAAK, ShiftPod, STUMP, Solar Hut — deployed at a premier Montana glamping destination. The first partner stay outside New Mexico.
STUMP · Solar Hut